The best part of interactive content is that, unlike traditional content, it can be applied to basically any website.
This is because the variety available allows you to select the most suitable formats for each channel.
Do you want a practical example? If before it didn’t make sense to write an article about your product in your e-commerce, now you can create a 360º video so that people know all the features of the product with just a few clicks.
Get creative and look for ways to include your interactive content on your different web pages.
You can use them in:
- Your e-commerce;
- Your institutional website;
- Your blog;
- On landing pages;
- And much more.
How to integrate interactive content into a Content Marketing strategy?
It is true that words play a very important role in Content Marketing, however, the visual aspect has more and more weight in a digital age in which content is increasingly identical and boring.
And it is precisely for this reason that you should invest in new ways to impact your audience and differentiate yourself from others.
If you want to integrate interactive posts into your Content Marketing strategy, here are some tips.
1. Reuse the content you already have
If you are starting to create interactive materials in your strategy, a good option is to choose some of your static content, such as articles and ebooks, and transform it into some other type of content, such as infographics, for example.
This will facilitate the process, once you already have the guideline and the knowledge of the subject in your hands.
2. Complement your content with interactive materials
You can also complement the content you already have, linking other interactive content and guiding the user to another experience within the one they are already in.
3. Use interactive content to generate leads
Keep in mind that interactive content enables a personalized experience, which makes users feel motivated to share their email, for example, to obtain more information.
Therefore, do not stop using the interactive experience as a tool to generate more leads within your Content Marketing strategy.
4. Create interactive content with a responsive design
You already know how important it is to adopt responsive designs on the web, in a context where the consumer uses the mobile phone for everything, at all stages of the purchase process.
Therefore, responsiveness also applies to interactive content!
Since this type of content involves a lot of buttons, animations, and user interactions, we need to make sure that all elements work well on any screen size.
In general, content creation tools already include this feature, but it is always important to test before publishing.
5. Optimize strategies with the data collected
Interactive materials allow us to collect a large amount of data about the consumer. As we have already said, you identify not only if the user downloaded content, but also if they read all the content and absorbed the information.
But this data is only valuable for your company if it is used to generate information and optimize marketing strategies.
They can help:
- Get to know the consumer better;
- Build the brand’s Buyer Persona;
- Optimize the segmentation of marketing campaigns;
- Personalize marketing approaches;
- Improve sales approaches.
6. Capture visitor contact information
Don’t miss the opportunity to collect visitor data to nurture them throughout the sales funnel. By offering a quiz, for example, you can post responses only after the user has reported their contact.
In a solution finder, you can request the visitor’s email to send them personalized guidance. It’s important to clearly show the benefit you’ll get if he provides you with contact information.
