SEO tools are extremely important for the success of your content marketing, the growth of your website, and to help you achieve your SEO KPIs. The good news is that there are plenty of SEO tools available to you, many of which are free.
In this article, we will discuss the15 best SEO tools available and how you can use each one.
What is a SEO tool?
SEO tools are online tools that help you improve your search engine optimization (SEO) efforts. SEO tools help provide you with data so that your website and its content rank well in search results.
SEO tools can help you with many different tasks, such as keyword research, analysis, link building, on-page SEO, and off-page SEO.
Why use SEO tools?
Proper use of SEO tools will help you increase your positioning in search engines. When you’re not using SEO tools, you’re essentially guessing what keywords to target and what content topics to write about. This makes ranking your content much more difficult and it will be less effective.
When you use SEO tools correctly, they will help you understand what your potential customers are looking for and what kind of content they want. It will help you save a lot of time and maximize every dollar you spend on content marketing.
15 Online Best SEO Tools
So here is my ranking of 15 best SEO tools ranked by importance.
1. SEMrush
Quite simply the best tool to analyze the keywords on which your competitors are positioned. And you can also do keyword research to analyze performance, as well as get ideas for new words to rank for.
From a French perspective, SEMrush presents search engine results in French (which is by far not the case with all free SEO tools!). Clearly a must!
Positive points
- Competitor keyword analysis
- Positioning by keyword
- Results in French
- Keyword Inspiration Research
Negative points
Limited free version (but offering a large number of possibilities)
2. Google Analytics
There is no longer any need to introduce Google Analytics, the best website analysis tool, with an impressive series of indicators on visits and visitors to your website. The tool also helps to get traffic from SEO, and also offers the option to connect to Google Search Console to get the information directly into Google Analytics. Still as important as part of an SEO strategy.
Positive points
- SEO traffic statistics
- Login to Google Search Console
Negative points
- Lots of stats, not all useful for SEO
3. Panguin Tool
The idea of this tool is very simple, but can potentially save your life depending on the situation. In summary, Panguin Tool analyzes whether a Google algorithm update has had a direct impact on your traffic. This allows you to discover what actions you need to take to “limit the breakage” and improve your results.
Positive points
- Allows you to assess the impact of a Google update
Negative points
- Useful only in these specific cases
4. Google Search Console
Google Search Console is THE solution to use to obtain results on any errors that prevent your site from being well referenced. You also have the possibility to send your sitemaps to indicate the pages to be indexed for Google. This is also where you get your site results and your pages in the search engine. Impossible to do without it for SEO.
Read Also: Different Types Of SEO
5. SERanking
SE Ranking is a full suite of SEO tools comparable to SEMRush but at a much more affordable price if you decide on a paid plan.
The tool not only tracks keyword rankings but also performs competitive analysis to get an overview of sites in the same industry as yours.
You can research their backlinks to find link building opportunities that you can take advantage of. A tracking feature of the links you have obtained allows you to always have an eye on the existence of these links over time.
To understand your site’s performance, you can use the platform’s SEO audit tool, which will analyze all aspects of your site that may be hurting your SEO and clearly show you how to fix it.
Positive points
- An easy-to-use all-in-one SEO tool
- Tracking the evolution of keywords and backlinks
- Complete website audit
- Interface in French
- A very affordable price compared to its competitors: from only €13.8/month!
Negative points
- French keyword database even weaker than more well-known tools
- 14 day free trial
6. Answer the public
This is a free tool that allows us to compile information about a specific keyword to respond to users. It will show us, from a keyword, all related questions, searches and suggestions made by users on the Internet.
This tool will let you know all the questions your users have when they insert that particular term into a search engine. Just provide the keyword to track, configure the country and language, and it will return a full result of search engine searches for that specific keyword, along with multiple variations. All this information is summarized in tables, listed in alphabetical order.
Although it is a free tool, it should be noted that some features are reserved for the paid PRO option. However, the most basic version offers a large number of results.
7. LudoSLN
This software performs a full scan of your website and specific pages. You also get a whole host of particularly useful optimization tips.
Positive points
- A completely free SEO tool
- Competitive analysis
Negative points
- Youth of the tool
8. Google Mobile Optimization Test
In terms of SEO, for the past few months, Google has favored pages optimized for mobile. This evolution of the algorithm makes this test tool essential to understand the actions to be taken to improve its pages for mobile.
Positive points
- Complete analysis of mobile optimizations
Negative points
- No additional features
- Some optimization tips are not essential
9. Seed Keywords
One of the best free keyword research tools, with a whole host of features dedicated to this crucial element of SEO. You will be able to discover the best keyword opportunities on which to position yourself. The strength of this tool is to offer a different approach, based on search scenarios. A must.
Positive points
- Several useful features to find the best keywords
- Innovative method of keyword research
Negative points
- Dedicated only to keywords
10. PageSpeed Insights
Another very useful Google tool for evaluating the loading speed of a web page. When we know that it is one of the most important factors for the SEO of web pages, this tool becomes all the more crucial to use. You get information about both your desktop and mobile version, which turns out to be very useful.
Positive points
- Very comprehensive optimization advice series
- Desktop and mobile optimization
Negative points
- Not all optimization proposals are always essential
11. Moz Local
If you’re interested in SEO, chances are you’ve come across articles from Moz’s blog, one of the best in the business. But above all, it is an excellent tool for measuring your ranking in Google’s search results. A free and very interesting feature is offered by this tool, it is Moz Local, which allows you to optimize your results in local Google searches, and to simplify your registration. Very useful for SMEs and local businesses.
Positive points
- Complete suite of SEO tools
- Optimization in local Google results
Negative points
- Limited free offer
12. SmallSEOTools
If you are looking for a fast and reliable online duplicate content checker that can help you find the copycat sites in seconds, then this online tool is the best one for you. The interface of this plagiarism detection tool is simple and easy to use.
Plagiarism in content has become a serious issue, especially for website owners who may face SEO consequences from posting pirated content. Search engines like Google don’t like duplicate content on pages and can throw a site to the bottom of the results if hacking is detected. So, it is inevitable to use an online plagiarism checker that allows you to find any text content similarity in a flash.
This online tool offers you free plagiarism detection. Also, you don’t need to create an account on any website to use this free tool. You can access this tool by simply clicking on https://smallseotools.com/en/plagiarism-checker/ .
13. Seobility
To get a complete and in-depth analysis of your website, Seobility is simply one of the best tools available on the market. You will get a full report about the following indicators:
- Your pages slow to load
- blocked pages
- Sitemap issues
- Technical SEO mistakes
- etc.
Positive points
- A complete diagnosis of your website
- Indicators you won’t find elsewhere
Negative points
- A limited free offer
- A little too technical for beginners
14. Screaming Frog
One of the ancestors of SEO tools, but still effective despite a somewhat austere interface. These are clearly the essentials of the natural referencing toolbox! The idea of this tool is simply to “crawl” your website looking for all the URLs as well as the internal links of your website.
Positive points
- The best free SEO crawling tool
Negative points
- Austere interface
15. Ahrefs
Ahrefs is a set of SEO tools you can use to maximize backlinks and perform SEO analysis. Ahrefs has the largest database of live links, a huge index, and the fastest index updates among the major SEO tools available. The company constantly strives to improve its algorithms to provide marketers with the most up-to-date data available.
Ahrefs offers a set of SEO tools, including:
- Site Explorer – this helps you analyze a website’s backlinks, as well as a website’s main pages and keywords. He will then give you ways to improve them.
- Content Explorer – lets you see which content is being shared the most.
- Keyword Explorer – this tool is used to generate keyword ideas, competitiveness and traffic estimates.
- Rank Tracker – it helps you understand the difference between desktop and mobile rankings based on specific locations.
- Site Audit – is an auditing tool that helps you understand various technical issues with your site and how you can fix them.
Ahrefs is a great SEO tool. It’s our favorite tool at Writing Studio because it helps us provide our clients with the best possible SEO writing services.
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