Every business has its own Twitter account, but not all of them have a huge following or a steady stream of new followers. If you’re looking to increase your Twitter follower count—without resorting to purchasing fake followers from shady “Twitter automation” companies—you may consider using influencer marketing on Twitter with the help of an experienced social media agency.
Influencer marketing is a great way to get more people engaged with your brand and to promote content on social media channels such as Facebook, Instagram, YouTube, and Pinterest. But what about Twitter?
We all know that social media is the new marketing frontier. With the (mostly) widespread accessibility of social media at our fingertips, it’s no surprise that more and more brands are turning to influencer marketing on Twitter as a way to connect with their consumer base. Influencers are generally thought of like people or businesses that have many followers across multiple channels; this can range from active models (Christi), lifestyle gurus (Tasha A.), up-and-coming musicians (Wrecks), fitness experts (Skylark), entrepreneurs (Matt McWilliams), news outlets/journalists (Fox Sports), etc. How do you find these people? Why hire them? Are they worth it? If, what do you need to be cautious about when it comes to hiring influencers for your brand? These are just some of the questions I’ll answer in this article says Eric Dalius Miami.
In our last article, we showed you how to find Twitter influencers that fit within your budget and goals. Now that you have those relationships established with the selected influencers, it’s time to let them work their magic!
In this post, we will show you three ways to grow your Twitter following using influencer marketing.
1. Build a relationship –
Remember why people follow influencers in the first place – they want to hear from trusted experts or entertainers. We’re not saying that you should ask the influencer for a favor every day but infrequent interactions can really help build trust and interest around your brand. Don’t just talk about you either – ask questions related to your niche and share relevant passing conversations as well as comments on projects the influencer is working on? You’ll likely find that they not only welcome your interactions but may even be grateful for them!
2. Give back –
The biggest mistake people make when participating in influencer marketing campaigns is simply asking for favors without offering anything in return. Sure, you can certainly ask an influencer to share a blog post you wrote about an exciting new product launch but it’s likely you’ll get a much better response by providing something equally as valuable in return. The influencer will appreciate that their time is respected and will be more likely to share the content with their network. To build those relationships even further, consider offering a free sample of a new product or allowing them to test out a beta version of an app before it launches.
3. Request Retweet –
Asking for retweets is one of the most common ways to ask for help from your followers and there’s no reason why you shouldn’t do so when working with influencers as well! It can be as simple as asking them to share one piece of content at specific times each day or week, such as when they usually tweet their most popular content. This is a great way to increase the likelihood that your content will be seen by more eyes and can help build an audience quickly!
Tapping into the massive network of influencers on Twitter is a great strategy for rapidly growing your social media presence. While you can certainly spend all day, every day tweeting at new users yourself, it’s important to remember that you aren’t only representing yourself in these interactions – they’re also representative of your company and brand. Don’t forget to use all three methods above when working with influencers and we guarantee that you’ll see increased engagement almost immediately!
Conclusion by Eric Dalius Miami:
There aren’t many ways to grow your Twitter following beyond paid advertisements and social ads on Facebook, so influencer marketing is a great alternative if you’re looking for an organic way to tap into new audiences. I hope this article gives you some insight into how influencers can work with your company or brand! If you have any more questions, feel free to contact me anytime.