There are so many tools a marketer can use every day. However, the best marketing tool is the one that helps improve efficiency, integrates easily with other tech components of the company, and, most importantly, helps optimize the user’s time.
HubSpot’s Marketing Hub provides a plethora of tools and features to streamline business operations and improve efficiency. The SaaS solutions provider even has a wide range of CRM solutions as part of the Hubspot Service Hub, mainly focused on managing customer relations.
Here are the top nine features of HubSpot’s Service Hub:
1. Automated CRM
HubSpot’s automated CRM database forms the core of all your sales and marketing efforts. The tool automatically updates the customer data to track and measure the engagement of each individual and moves them along the customer lifecycle accordingly, alerting the sales team when it is the right time to reach them.
This facilitates collaboration between the sales and marketing teams, giving everybody access to the same information and updates and ensuring no contacts receive false information.
2. List Segmentation
HubSpot allows you to create lists, which are essentially groups of contacts based on specified criteria. It is possible to group contacts based on many factors like lead score, the number of interactions, last activity, form fills, and more.
You can also group people for sales or marketing efforts like enrolling in workflows, sending emails, reporting, and more.
3. Social Media Management
The marketing tool integrates with top social media platforms to allow the connecting of multiple accounts, and further, it makes it easy to create and schedule posts and track their engagement in one place.
This helps marketers stay on top of the performance of different areas of their marketing campaigns to understand what people are engaging with and what are the best days and times to post.
4. Reporting Dashboards
HubSpot’s analytics reports and dashboards simplify tracking the audience’s engagement with the marketing content by giving you a central place to measure the performance of different aspects of the campaign.
You can also track the customer lifecycle, access contacts through different workflow stages, highlight trends over time, and understand the quality and quantity of traffic on the website.
5. Landing Pages
A crucial component of any marketing strategy is landing pages; it is desirable to be able to spin them quickly without the need for developers and designers. With HubSpot’s Marketing Hub, you can use pre-designed templates or create your own landing pages.
The drag-drop editor helps move around modules and add images and text without prior coding experience. With this feature, you can add a form and follow-up email right on the landing page to speed up asset creation and maximize efficiency.
6. Automated Workflows
With HubSpot’s marketing hub, you can quickly build workflows for marketing campaigns that adapt and respond in real-time and automatically log in and show performance analytics.
You can set up the workflows to score the leads and get notifications whenever a contact takes notable action.
The tool allows you to select from various criteria to make sure you only contact the appropriate people and set a goal criteria to automatically remove leads that are worth reaching out to by the sales team.
7. Email Analytics
HubSpot’s analytics reports and dashboards prove to be useful at tracking engagement with emails. This tool lets you get an overview of email performance to determine what topics interest your prospects the most and the days and times with maximum engagement.
You can click an email in the database to see several metrics, including the open rate, delivery rate, click-through rate, the ratios suggesting whether the recipients read or glanced at the email, and more.
8. Paid Tracking
HubSpot offers ad integration that allows marketers to track and measure the performance of their paid ads on different platforms, including LinkedIn, Facebook, and Google.
Though the tool doesn’t aim to substitute your Google Analytics or social media accounts for ad management, it helps simplify daily performance metrics and maintenance, especially for users new to the ad platforms.
One of the most impressive benefits of HubSpot’s ad integration is tracking the integration back in the CRM database to get real-time insight into what drives conversions and revenue.
9. A/B Testing
Any performance marketing agency would choose to have an A/B testing tool helps test and measure the performance of various marketing content, visual elements, subject lines in emails, personalization levels in CTAs, and more.
These results, along with comprehensive data analysis, give you thorough market research to figure out what works best for different buyer personas or groups of your target audience, enabling you to maximize the potential of your marketing efforts with better-tailored content.
Bottom Line
HubSpot’s Marketing Hub has so many great features. Understanding how to make the best out of them can be challenging for marketers, which is where expert assistance can be useful.
Amura Marketing Technologies is a leading digital marketing agency that can help you integrate the HubSpot Marketing Hub with your business operations and leverage its expertise in the area to maximize the tool’s benefits for your growth.
