You’ve got to be living under a rock if you do not know that videos have become the most popular form of content on social media. This has paved the path for video marketing. More and more businesses have started using video marketing to promote their brands, products, and services. Its popularity is due to many reasons- it is inexpensive, hassle-free, and has the highest conversion rate. If you are also a business owner and want to convert your potential clients into real-time customers, you have certainly come to the right place. Here is a comprehensive list of 9 video editing tips that will help you to attract, engage, and convert a user:
#1: Know your target audience
Video editing comes only second to video creation. Videos must be created and edited keeping in mind the target audience. For instance, if your target audience is children, the edit must be colourful and vibrant. Similarly, if your target audience is youth, the edit must look more professional and tech-savvy, and for a more mature audience, the edit must be simple and informative. Conducting an in-depth study into your target audience and their requirements is your best bet at increasing your traction. Therefore, it is extremely important to know your target audience.
#2: Choose your video editing tool carefully
Choosing the right video trimmer or editor is underrated. If you do not understand the functioning behind a certain tool, it is pretty much impossible for you to create great video content. Before you finalise the video editing tool, you must go through its reviews and blogs. Reviews and blogs will help you in figuring out whether the tool has all the features that you want or not. It is even advisable to try your hands on the tool if it, at all, allows a free trial. Choose your video editor wisely!
#3: The first 10 seconds matter
In this fast-paced world, it is not easy to grab someone’s attention. According to studies, the first 10 seconds matter the most. If you waste those initial moments, it becomes difficult to make an impact. Hence, you must edit your videos in such a way that the video begins with a bang. If the person is intrigued in those initial ten seconds, they will continue to watch the video till the very end.
#4: Compile the video clips in a sequential order
One of the most important parts of editing a video is the compilation. When compiling different clips or images into a video, ensure that they form a logical sequence. Every clip must be related to the next. Haphazard compilation of content can easily distract the viewer. Hence, if you want to create video content that grabs maximum eyeballs, you must focus on following a fixed pattern.
#5: Trim your videos with precision
Viewers will only engage with your content if it is pleasing to their eyes. The key to making engaging videos is precision trimming. Abrupt transitions are not at all soft on the eyes. One must make use of a standard video trimmer for a smooth trimming and transitioning experience. Extremely long videos tend to bore the viewers. To create short and crisp videos, it is vital to learn trimming. While trimming your videos, you must keep only the important and interesting bits. Getting rid of the unnecessary parts of a video will certainly help increase customer engagement.
#6: Color correct your videos
Colors can make or break your video. Once you have arranged all the clips in sequential order and trimmed the video to perfection, it is time for you to indulge in some color correction. Adjust the brightness levels. Make sure that the footages are neither too bright nor too dull. Moreover, the entire video should be uniformly color balanced and saturated. Uniformity is not synonymous with dreariness. Be uniform but do not forget to add that pop of color to your edit!
#7: Add some fun elements
Depending on the mood of your video, you can add some fun elements to your video. You can add some interesting GIFs, VFX effects, etc., to make your content more attractive and engaging. Incorporating additional elements in your video will help you gain a competitive edge over the other contenders. Pro tip: Always include content that sets you apart!
#8: Keep an eye on the analytics
Some of your videos might perform better than others. When you study analytics carefully, you will get a fair idea of what works in your favor and what does not. Analytics is a great way of understanding your potential customers’ tastes. When you create and edit the next video, make sure that you incorporate more of what works the best for your brand/business. By doing this, you make your viewers feel seen and heard. Thus, this is a tremendous way of converting your potential clients into real consumers.
#9: Miscellaneous tips and tricks
While editing the video, focus on your USP. What is it that you have to offer, but your competitors do not? Ponder over this question and when you find one such element, center your edit around it. In today’s time, content is the king. Hence, create a plotline for your video and incorporate some storytelling. Add a relevant soundtrack in the background and make sure that it is pleasing to the ears. Try to post only high-resolution content, amongst other things.
Video marketing has changed the way we view advertising. It has paved the way for the inexpensive promotion of brands, businesses, and their products and services. However, practically every second person on the internet creates video content nowadays. Therefore, the competition seems to be throat-cutting. But the bright side is that not everybody knows how to create impeccable videos. It is here that you can beat the competition. Creating and editing professional-looking videos is not as daunting as it seems if you follow the right path. The said points will put your boat afloat. Keep these nine tricks in mind to attract, engage, and convert users.