When it comes to corporate videos, the music you choose can make or break the final product. The wrong track can make your video seem cheesy or unprofessional while the right one can set the tone and create an emotional connection with your viewers.
In this article, we’ll discuss some tips for choosing the right music for your corporate videos. So when it comes time to talk music with the Sydney video production company you hired, you already have some know-how. We’ll also look at a few popular genres of music and what works best for each type of video.
Tone of the Video
First and foremost, you need to make sure the music you choose fits the overall tone of your video. If your video is lighthearted and humorous, then an upbeat pop song might be a good choice. However, if your video is more serious in nature, then a slow and emotive track would be a better fit.
It’s also important to consider the pacing of your video when selecting music. A fast-paced corporate video will require up-tempo music to match the pace, while a slower, more montage-style video can afford to have a slower track playing in the background.
There are literally thousands of different types of tracks out there, so it’s important to spend some time browsing through them until you find something that feels right. There are good online resources for royalty-free music available, and some of them have a huge library of tracks in all different styles.
Once you’ve found a track that you like, it’s important to make sure that it doesn’t contain any copyrighted material. This can be tricky to determine, as some songs are released with both commercial and non-commercial licences. The best way to avoid any copyright issues is to use royalty-free music from websites like Incompetech.
Now that we know how to choose the right music for our corporate videos, let’s take a look at a few popular genres and what type of videos they work best for.
Pop music is a great choice for corporate videos that are lighthearted or humorous in nature. The upbeat tempo and positive lyrics create an uplifting feeling that is perfect for this type of video.
Rock music can be a good choice for more serious or edgy videos. The hard-hitting drums and guitars create a sense of intensity that can add impact to your video.
Classical music is a versatile genre that can work well for just about any type of corporate video. The slow, emotive melodies are perfect for setting the tone of your video, regardless of its subject matter.
Jazz music is another versatile genre that can add excitement or relaxation to your video, depending on the track you choose.
Choosing the right music for your corporate videos is essential for creating a finished product that viewers will enjoy. By following the tips in this article, you can find tracks that fit the tone and pacing of your video, while avoiding any copyright issues. So don’t be afraid to experiment until you find the perfect track for your project!
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