Pittsburgh drone services are part of this year’s transformative digital marketing trends roster. Small UAVs will continue to rock different markets until it becomes the ‘new norm,’ pardon the expression.
A drone company in Pittsburgh can help Pennsylvanian businesses maximize the impact of their drone footage and images. If your business does not have an UAV for aerial photography, then you may want to consider working with drone photography services for photography, videography, and professional editing services.
The number of people who use drones has steadily increased. The FAA (Federal Aviation Administration) announced in January 2021 that more than 1.7 million drones were registered in the United States. In addition, more than 80% of businesses now use drone videos as their primary marketing tool because of their increasing popularity.
Since the COVID-19 pandemic broke out, local and global markets have shifted dramatically. Having a solid digital presence is now a primary requirement for success. It’s not an option. You can’t win over your competition if no one knows where you are online.
As new social channels emerge, regulations change, technologies like automation and personalization advance and digital marketing become even more complex. Businesses should stay abreast of these trends so their campaigns don’t fall behind.
There’s no doubt about it that digital marketing trends and innovations draw a lot of attention every year. The year 2022 is no exception to the deluge of innovations.
Many new and exciting digital marketing trends can help your business stay competitive and grow more effectively on the digital platform, no matter how big or small your business is. One of these trends is marketing with drone videos and photos.
Drone Photography Services for the Real Estate Market and Architectural Firms
Drone technology has advanced significantly, and various fields have great use for these whizzing aerial robots.
The number of realtors and agents using drone footage in property marketing has grown because of advancements in hardware and legislative changes. As a result, the demand for virtual property inspections as an alternative to initial physical assessments is driven by both sellers and buyers.
Real estate agents are under more pressure than ever before to make the most of the latest digital tools at their disposal, as this growing trend is not just an interesting side effect.
More and more real estate professionals are offering virtual viewings using technology like virtual tours and video in the past few years. To complete the 360° visual experience, drone footage is a logical choice.
Drone footage is a great way to demonstrate a property’s size and location about its immediate surroundings. A drone’s video and still images from various angles and heights provide unique perspectives that are not possible with ground-level photography. Show off your property’s best assets, such as extensive gardens, swimming pools, and other lovely scenery. Drones also provide an up-to-date birds-eye view of a property, considering property alterations and extensions that may not be visible on the most recent Google Maps satellite imagery.
It would help if you had a service provider with a lot of drone experience and the proper training, certification, and licenses to ensure that the drone images are created legally and safely.
Regular consumers of digital news and information are increasingly drawn to even more video content in 2022.
If you own an architectural firm, know that skyline shots and aerial views of the city’s tallest building are visually appealing. Suppose you’re trying to get the word out about your business or practice. In that case, these videos are exactly what you need – and this applies not just to architectural firms but virtually any company with a brick-and-mortar office or commercial space.
In the past, you’d have had to pay for a helicopter with a pilot and a videographer. Using drones to capture footage has never been easier or less expensive than now. These small, light crewless aerial vehicles are outfitted with high-resolution cameras and sensors that allow them to produce high-quality content even when they’re flying thousands of feet in the air.
Aerial photography and videography can help your architectural business or practice soar to new heights.
Drones, for example, can be used to fly over construction sites and document the progress of a project. Aerial videography can also be used to capture an area or structure from a new perspective, which can then be used to develop a marketing strategy.
As a marketing tool, drone videography can also be very effective in attracting new, potential customers. Therefore, drones should be a priority to deliver new promotions and offers.
Where Can You Use Drone Photos and Videos?
Drone videography can be used to promote events in a variety of ways. Depending on your needs, you can use it as a primary content format or a supplement or form of enrichment to an existing campaign or design. Drone footage and images are also naturally engaging. Drone videos are memorable, and it’s tough to forget majestic footage from the sky. If you’re itching to try experiential marketing, you’re in the right area with drones. Visualize it – any audience can get an idea of what’s to come by watching a live preview of the site or project.
Drone Photography for Social Media
You can shoot photos and videos that are relevant to your target market. You can use drone videography if you’re working on a property near the mountains, for example, so that you can show people stunning views of the area. You can also post videos of your project preparations online.
Drone Videos and Photos on Your Landing Pages
Drone videos can be used to entice visitors to the rest of your website by posting them on your landing page. Your landing page can also benefit from using drone footage. Drone videos will help draw the audience’s attention, increasing the likelihood that they will visit the rest of your website. First impressions are crucial.
Aerial footage from a drone can be used to show how you prepare for an event, as can footage from previous events you’ve organized. In addition, flashback videos or behind-the-scenes videos can give people a better idea of your brand identity and brand authority.
Put Drone Content in Paid Ads and Newsletters
You see digital ads all the time, whether you’re on Facebook or YouTube. You can create unique online advertisements with drone content. It begins with a powerful idea that drone footage or images can help bring to life.
There’s also the option of adding this content to your digital newsletter. With the help of a drone, you can create videos about or related to your event, post them on YouTube and then send a URL for the video in your email newsletter.
Drone Content in Your Blogs
Using blogs as a distribution channel for your drone footage is also an option. It’s also a good idea to post a video or two at least once a week, if not more frequently. For example, a drone video could accompany a report on the event.
Drone videos can also be used to thank sponsors, who are crucial to the success of an event. You need to ensure that they get their money’s worth. You must convey to them just how significant they are to both you and the success of your event.
Businesses have begun using drones to promote their products in an innovative new way. For example, if your business is a restaurant, you might use a drone to fly a banner advertising your menu all over town. Also, consider using drones to fly posters over critical locations to get the word out about your event.
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