Do you ever think about using custom stickers in your marketing campaign? If not, there is no better time to do so than now. After all, stickers make it possible for you to promote your organization in unique and influential ways without taking a toll on your marketing budget. Whether you choose to go with die cut stickers, clear stickers, or glitter stickers, rest assured they will always get the word out there.
That is not to say you should invest in custom stickers for the sheer sake. You want to reap maximum benefits from your sticker marketing campaign and it can only happen if you get things right from the word go. But how is this even possible in the first place? Here are three hacks to make your sticker marketing campaign stand out.
Clearly Define Your Sticker Marketing Goals
Before deciding on anything, you need to define your sticker marketing goals. Even though you might already know that it is the ideal way to drive business growth, you need to understand what route you should follow to get there. Do you want to increase brand exposure? Maybe you want a direct response from your customers and prospects?
There is more to using a hologram sticker than meets the eye and you need to have the end goal in mind. The good news is custom stickers can never disappoint in your quest to protect your brand, improve your product packaging and promotion, or enhance your brand. Whatever the goal, it is in your best interest to ensure you design the sticker to help you reach the desired results without the hassle.
Pick the Perfect Material
You can never run out of options when looking for the perfect material to use in your sticker marketing campaign. Some entrepreneurs think it is only about choosing plastic and paper. However, this is not always the case since leading sticker printing companies offer a wide range of options to choose without breaking the bank.
Among the most popular custom stickers worth your attention include Washi Tape, Holographic stickers, clear stickers, glitter stickers, and die-cut stickers, to mention a few. Be sure to factor in the pros and cons of different before settling on one. Remember, the material should make your sticker stand out and create amazing color effects.
Place Stickers in The Right Place
Where you place your custom stickers say a lot about whether your marketing campaign will flourish or fail. No wonder you should never rush over this decision as it could prove costly in the long run. Be sure to give this decision enough thought to stand a better chance of driving business success.
Fortunately, this is among those decisions that should never give you sleepless nights since you can control most of the locations you want to place your custom stickers. As a rule of thumb, make it the norm to stick them on visible and targeted areas as it can work the magic. Place them on your product packaging, buildings, windows, and any other public location. That is what you need to get the word out about your brand without going through a lot.
Final Thoughts
Running a successful sticker marketing campaign doesn’t have to be the sole reason behind your woes. The catch lies in taking the time to do your homework before moving on to the next step. Define your sticker marketing campaign goals, pick the perfect material, place stickers in the right place, and customize the details to fit your brand image.
Keep in mind using a hologram sticker in your marketing campaign will always work to your advantage as it makes you stand out. Furthermore, it boasts a longer shelf life compared to other marketing materials. No wonder it is the ideal route to follow whenever you want to save money on your marketing campaign. Hopefully, this quick guide will come in handy the next time you use stickers in marketing your business and promoting your brand. Before you know it, your business will be a force to reckon with in the industry
