Digital Marketing is a professional discipline that involves analyzing & understanding the customers and the market and accordingly coming up with strategies aimed at marketing brands through use of diverse online mediums including email, search engine marketing, online videos, paid social ads, web-based advertising, display ads and social media posts etc.
Digital marketing is usually utilized to drive traffic and conversions, for it is highly track-able and measurable and hence is cheaper and offers better return on investment.
Digital Marketing Scope:
- As per a report by Group M, India,
- In the calendar year 2022, the ad spends are expected to rise by 22% reaching 107,989 Crs
- Though India retains its 9th rank among the top 10 international markets, it is the market with the fastest-growth
- Media share for Digital, in 2022, is expected to rise to 45%
- The Global Digital Industry, by 2026, is anticipated to rise at a CAGR of 17.6% reaching USD 930 billion.
Realising the potential, there is a rising demand for digital marketing professionals. In fact global top brands are actively pursuing digital marketing experts to help them promote their brands through innovations in the online space. Following are few of the professions that students can target on completion of PG in Digital Marketing:
Digital Marketing Manager: Digital Marketing Manager designs, implements and manages the overall online marketing strategy so as to market the product and services of a brand in order to enhance revenue an efficient cost-effective way. Digital Marketing Manager is accountable for:
- Managing the marketing team
- Reporting to head
- Planning campaigns for digital marketing
SEO (Search Engine Optimization) expert: SEO (Search Engine Optimization) specialist analyzes the website and then drives relevant traffic to it by, optimizing it. This is a difficult job since search engine algorithms keep on evolving and hence SEO expert has to employ varied creative and technical strategies accordingly. Their main objective is to get the website as high as possible onto the first page of the search engine and for this they even have to apply keyword research strategies, maintain performance reports etc. SEO also play an imperative role in driving relevant traffic to the website and ensure organic leads.
Social Media Marketing: Social media marketing is concerned with designing and implementing brand’s social media strategy so as to manage its digital presence on various social media platforms like Facebook, Instagram, etc. A social media marketer is involved in:
- Developing content as per strategy
- Posts the content
- Track the metrics such as reach, likes and impressions.
Content Marketer: Content marketer is concerned with creating content so as to engage the target audience. This content is utilized by entire digital world and can be in the following forms:
- Videos
- Articles
- Blogs
- Email Newsletters
- Social Media Content
Search Engine Marketing (SEM): They are responsible for promoting the websites visibility to the potential customer by utilizing paid search, organic search rankings, contextual advertising and other methods. Following is implemented by SEM experts:
- Ad Campaigns
- Budgets
- Targeting
- Bidding
- Writing Spellbinding Copies
Given so much potential, you must sign up to Study PG in Digital Marketing Course immediately and be on road to success.
