Entrepreneurs know that every market and industry is subject to changing trends. Products and services expand and innovate to cater to more of the consumer’s expectations. Not even commercial laundry, laundromat, dry cleaning service, and other laundering services are exempted.
Consumers will ask for more.
How can you improve your laundry service and make laundry more convenient for your customers?
You have to think outside the box and offer your customers more.
What Your Target Clients Want
Surveys have found out that most of laundry service clients are working adults or university students. These people, in general, have busy schedules. Thus, they spend on services that help them save time.
It is the same reason why larger clients, hotels, hospitals, or restaurants, outsource their laundry operations. Other than it is a time-saving service, it is also cost-efficient. The cost of the services are worth the time saved.
Every laundry service provides convenience by doing their clients’ laundry. But, how can you compete with other companies? Providing more services yet offering the same laundry services other commercial launderers have is not what you call improvement. Service improvement is by providing what your clients need.
So, how can you create a competitive edge in the laundry service industry?
How to Improve Laundry Services
Just like how you planned to start a laundry service business, planning how to improve your services needs a business plan and research. You need to have a clear direction on where your business is heading to help you stay organized. Moreover, a business plan and goal helps you measure whether your improvement is a success or not.
- Do a market research. That’s the first thing you should do. You have to know the demands of laundry services in the neighborhood you are in. The market research will answer whether your target audience will respond to your new service.
- Bring them more convenience. It is usual for commercial laundry services to offer self-service, wash-and-fold, dry cleaning, and other laundry options. But, not all laundry shop offers entertaining amenities while their clients are waiting for their laundry. You can offer free WiFi, reading lounge, coffee station, or other things your clients could do while waiting if they are in your laundry shop.
However, if your client is busy, they might prefer a laundry delivery service. You can consider laundry pickup and delivery an extra service. It is not a usual service like other laundry shops offer. Laundry delivery is a more convenient option for busy people.
- Mobile app is a big hit. Some commercial laundry companies are making a mobile app. It gives customers more convenience in placing their orders, appointing schedules for laundry delivery service, online payments, and more. It is undeniable how people appreciate convenience and advanced technology.
Laundry service is a necessity. Market your business aggressively and improve your services along with your customers’ needs. Map out your target market to ensure that you are marketing and improving your services for the right people.