Video is one of the most powerful storytelling tools today. Video production has undergone a revolution in the past decade, giving us more creative control and more flexibility in terms of distribution channels. When it comes to content marketing, video can be your best weapon.
How do you make videos effective and memorable? At its core, a great video is a story worth telling. Graphics, music, voice-over, and many other elements need to create a perfect experience for your audience on desktop computers or mobile devices.
Here are some tips that can help you create your video effectively and memorable:
1. Focus on the Story
A video about you or your product is boring and confusing. The thought of watching a video with no real storyline is scary too. So what’s the best way to make a good video? Well, it’s all about telling a story. A good video should feature people and not just anyone but a relevant set of people to whom the viewer can relate. Why? Because that’s how we humans understand each other. We get to know people by the way they act and do things. By showing how someone behaves in a situation and giving that person some problem, you can create an emotional connection between yourself and your audience.
2. Show Your Brand’s Personality
What makes people interested in any brand? Probably it’s the personality of that brand itself. When creating a video, think about your audience and how they respond to different personalities. For example, most fashion brands have a certain style of dressing that is not appealing to everyone. The same rules do not hold true for technology brands or many other companies too. Think about your audience and their behaviors as well as how you can communicate with them so that you can tap into their minds and appeals. As a result, you will create videos with more appeal and less fatigue for your audience.
3. Keep the video concise
When it comes to creating an effective piece of content, length is the biggest challenge that most marketers struggle with. The main question is, how do you fit everything into one video that’s of a reasonable length? The answer is you don’t. Even if it’s a short video of 30 seconds, each shot should be worth watching and listening to. To stay focused on your audience instead of losing them by giving too much information or trying to show too many things, make sure that what you have in your video is directly related to your brand and the overall objective of the campaign.
4. Edit It Well
Editing is an essential part of creating a good video. There’s nothing wrong with using stock footage, but you should also know how to edit such material. Keep your video in a single timeline and at a minimum, use one primary colour. Make sure to shoot a well-lit video, shot in the right composition, and with minimum distracting elements. There are several video makers free of charge that can do a decent job of editing your video, with some even making it easier to add graphic elements and other visual elements in the same place. Just make sure that you edit before you post your video online to get rid of all the boring parts before doing so.
5. Choose the Right Music
Video is all about images and sound. What you do hear and see can affect how you take in information. So making sure that your video has some good music is a fairly important point when it comes to creating a video that’s effective and memorable. The music should be able to enhance the mood of your video or even create a certain mood of its own depending on what you are going for. Video makers free of charge, such as iMovie, can make sure that your video has suitable music that you can use. Just make sure that the mood and tone of your overall video are maintained.
6. Incorporate the Right Graphics and Visual Elements
The visual element of a video is not all about graphics. There are other parts too like colors, shapes, and other elements that can be used to add more impact to your videos. When it comes to incorporating these elements in your video, keep things simple so that you don’t distract or confuse your viewers; they should be inspired enough to watch a second time just to get more out of what you have done.
7. Create a Striking thumbnail
As you build an audience and, with it, your brand’s reputation, it pays to make sure that every time someone views one of your videos, he or she can remember it. Coming up with a striking thumbnail is the quickest way to do this. Make sure that the thumbnail does not only have visual elements but also includes the name of your video, the title, and a short description.
8. Add a CTA
An effective video can easily draw attention to itself, and that’s why it’s important to add a call-to-action at the end of every video. This can be done in various ways, including adding a link to your website or email address if you have one. Whenever you are creating an effective piece of content, it pays to make sure that you have some kind of call-to-action in the end.
Making videos is an easy way to build your reputation and brand image. Once you’ve done that, you can add different visual elements to your video and keep the focus on the audience you’re trying to reach. That’s what makes an effective piece of content. As long as you have the right number of elements to create a video that makes sense, there’s no limit to what you can achieve.
