CSR also known as corporate social responsibility is basically a management concept where companies take into account the social and environmental concerns that can impact business operations and merge the two together. This is useful in achieving a balance between economic, environmental and social essentials in the business, all the while keeping the expectations of shareholders and stakeholders in mind.
CSR becomes all the more crucial in the current business environment where the holistic growth of the company and co-workers is a necessity that cannot be ignored. Some key factors that CSR covers are responsible sourcing, gender balance, human rights, stakeholder engagement and a lot more.
When implemented well, CSR can impact the growth of the company and bring it a lot of competitive advantage. This includes a boost in sales, better access to capital and markets and along with it, enhanced productivity. CSR also helps in improving the brand image and brings a business more customer loyalty.
Job aspect of CSR
CSR is an emerging field that is rapidly growing and the shift that it is bringing is a welcome change for people who are keen to see the business world become a more conducive place where everyone benefits equally. Some of the essential job roles that one can pursue with CSR are the following:
Corporate Social Responsibility Manager
The precise job responsibilities of a corporate social responsibility manager depend on the size and nature of the business. This governing factor dictates the type of work activities that the manager will be involved in.
Irrespective, the core role of a corporate social responsibility manager is to analyze current trends through which the business can bring relevant changes to contribute to society. They also help the company meet its corporate citizenship goals by forming appropriate policies.
It is also the job of a corporate social responsibility manager to ensure that all the stakeholders know about the various sustainability practices of the company. They ensure that everyone is made aware of the company’s contributions to helping others.
Corporate Social Responsibility Consultant
The work of a corporate social responsibility consultant is to assess what can a business do in three important verticals – environmental, social and governance –which can benefit others and help build a positive image for the company.
While assessing ways to achieve this, they also have to consider which activity can be highly impactful but at the same time cost-effective. You can work full time as a consultant with an organization or you can be a part of a consultancy firm and offer your services to various businesses. You can also choose to work as a freelance consultant as well.
Community Relations and Outreach Manager
This is among the entry-level job roles that you can opt for after completing a CSR course. On this profile, you will be actively engaged with affected communities and understand their needs.
Along with this, you will make different community members aware of various interesting job opportunities that they can avail. You will also be responsible for bringing in beneficiaries of social programs.
A common factor among all these job roles is that they are very exciting and give one the chance to engage with a range of people. You will be contributing positively to the world by continuously endeavouring to make social and business changes that serve others positively in the long run.