If you have been in the space of digital marketing for a considerable amount of time, you might know the importance of SEO and SMM. They are the hot selling cakes of the digital marketing store.
Although these two aspects of marketing methods are different, they have some relationship with each other. Here in this article, we are going to discuss SEO or search engine optimization and SMM or social media marketing.
First, we will start with developing some basic knowledge, and then we will check out the differences between them and how they are successful in establishing a relationship with each other.
SEO – Search Engine Optimization
Search engine optimization or SEO is the particular process of increasing both the quality and quantity of traffic to your website, and it is done through organic search engine results.
The main goal of search engine optimization is getting your website to the top of the search engine, such as Google, Yahoo, and Bing, for a particular set of keywords.
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Now, as you have developed the base idea about search engine optimization, it is time to check the different types of SEO. There are basically two types of SEO,
- On-page SEO, and
- Off-page SEO.
For improving the position of a website in search engine rankings, several techniques are implemented within the websites. All these techniques are referred to as on-page SEO.
This strategy is mainly focused on using the target keywords in the proper manner throughout the web pages. As a result, the content is considered the most relevant result for a specific search query.
On-page SEO includes the following things.
- Meta Description.
- Meta Title.
- URL Structure.
- Internal Linking.
- ALT Text.
When it comes to off-page SEO, all the necessary actions are taken outside of the website to impact the ranking on the search engine result pages. This strategy is being implemented for earning votes for your content pieces.
Search engine optimization for off-site ranking factors includes the following things.
- The popularity of the website.
- The relevance.
- The authority.
- The trustworthiness.
Here are the elements of off-page search engine optimization.
- Social Media Posts.
- Social Bookmarking.
- Review Websites.
SMM – Social Media Marketing
The process of utilizing different social media platforms for marketing your business is considered social media marketing. The major goal of social media marketing is to develop brand awareness along with promoting products and services.
As a compact result of all of these. SMM drives more traffic to your website. There are mainly four different types of SMM or social media marketing.
This indicates all the social media channels where people create connections with others online. Social networking sites always allow you to post, respond to others’ content, and share them.
In order to generate more awareness for your sites, you can post the links of your sites here. Facebook, LinkedIn, and Twitter are some of the most popular social networking platforms.
As the name suggests, video-sharing platforms let you upload videos and share them with the whole world.
Using these platforms, you can actually educate your customers about key topics, answer questions in face-to-face conversations, and create custom brand explainer video for building brand awareness. YouTube, Dailymotion, and Vimeo are some of the major video-sharing platforms.
It refers to all those specific social platforms, which let you share images. In order to show off your products and also promote user-generated content, all these image-sharing platforms work really great.
Some people also use image-sharing platforms for conducting giveaways in order to promote their brands. Instagram, Pinterest, and Snapchat are some of the most popular platforms.
Those social sites, which are specially designed to be publishing platforms are called social blogging. If you are planning to build more authority for your brand, and also want to reach audiences who are not actively searching for your brand on social media platforms, you should consider social blogging.
For repurposing parts of your already existing blog content pieces, you can utilize these platforms for driving traffic back to your main website. Tumblr and Medium are the two most popular social blogging sites.
Related Topics From Digital Marketing and SEO: The Complete Guide to SMM Panel and Which One Is Right for You?
SEO Vs. SMM
Here is a chart of search engine optimization and social media marketing, which will help you to understand the basic difference.
|Parameter||Search Engine Optimization (SEO)||Social Media Magazine (SMM)|
|Definition||The particular process of increasing organic traffic to a webpage or website from search engines.||The use of different social media platforms for connecting with others to promote a business.|
|Types||Off-page SEO.On-page SEO.||Image Sharing.Social Networking.Social Blogging.Video Sharing.|
|Primary Purpose||Organic traffic.||Brand awareness.|
The Relations Between SEO and SMM
Your idea about social media marketing and search engine optimization now should be clear. You have also understood the difference between them. Thus, now, we can conclude that both of them are being done to let more people know about your business, products, and services.
While search engine optimization will directly increase your organic traffic, social media marketing will work to develop brand awareness. In the end, both of them are used for getting your potential customers and audiences to know about your and your business’s existence. Social media marketing sometimes also helps in increasing more traffic to your website or web pages, but it does not count as organic traffic.
When you are trying to utilize the most of digital marketing, you should definitely go with social media marketing and search engine optimization. In case you can afford only one, in the beginning, you should first have a clear idea about your requirements and then opt for the one which will be most suitable for you.