Besides the conflicts on health effects of fast food, the trend of eating these items is increasing day by day. With time, more people are adding fast foods to their diets. Therefore, there is occurring a vast expansion in the fast-food industry.
In Pakistan, fast food is the second largest industry. There has been an increase of 10% in retail sales of processed food annually. People love to have processed foods because of their spicy taste and the convenience of buying and eating.
Therefore, with the increased consumption of fast-food restaurants are also doing their best to surge the sales. Many restaurants also offer deals on different items to attract more consumers, such as Burger lab deals, Burger king deals, etc.
Furthermore, restaurant owners transform their setups and adopt new and innovative ideas to increase sales. For instance, various restaurants do partnerships with different apps such as Savyour. They provide the customers with extra discounts and cashback on purchasing food from partnered restaurants via their apps.
Besides, restaurants are also adding new features to meet the whole population’s requirements. Thus, these new additions shape the fast-food industry into a new look. Below we will discuss the trends that have been transforming the processed-food industry.
Trends Shaping the Fast Food Industry:
· Vegan Options:
Due to the hype about veganism in the world, restaurants are also integrating vegan options into their menus. Furthermore, the restaurants that already have vegan dishes are expanding the possibilities for the customer.
Moreover, some restaurants also partner with different companies that provide quality vegan burgers. It happens because meat contamination may be in the vegan burger when they share the same grill. Even KFC is adding plant-based foods to its menu.
· The Expanded Delivery:
The proliferation of delivery options has proved one of the essential factors in the vigorous expansion of the fast-food industry. Restaurants are still adding more new delivery options for a better experience for customers.
Some restaurants offer in-house delivery, while others benefit from different delivery services providing apps like Careem Now, EatOye, Hi Food, etc. However, the hotels that are decades old are now using third-party services to provide the delivery to their customers, such as MacDonald’s.
Furthermore, some restaurants are going to provide in-location delivery. It means they will prepare the food exclusively for delivery in spaces called ghost kitchens.
· Installment of Smart Appliances:
With digital modernization, restaurants also implement intelligent appliances to reduce energy consumption. There is incredible machinery available that works more with less electricity consumption.
Furthermore, some fast-food providers install small appliances in the whole processing unit to reduce energy consumption and speed up production. There are also available particular types of machinery to cook food faster.
In addition, some restaurants are implementing Wifi connected devices to order food without any confusion and for better communication with the staff. Thus, people are attracting more the hotels due to the installment of modern innovations which provide convenience to them.
· Addition of Artificial Intelligence:
The fast-food industry is also getting into it with the increased use of artificial intelligence (AI) across all different industries. It is estimated that there will be voice-command features soon to place your order.
Furthermore, there will be a robotic, programmed system through which customers place an order and receive recommendations. More exciting is that your food order history will get saved through voice recognition. When you order next, a food item on your screen will pop up according to your prior order list, which will help you make the decision quickly.
· Upgrade Kid’s Menu:
People often think that kids will have the same food as their parents. However, restaurant owners are thinking out of the box and trying to add a kid’s menu. There will offer different kinds of foods on the kid’s menu common among children to fascinate them.
There may also be the same food items on the kid’s menu as on the main menu. Such as, if the burger is offered on the main menu, it will also be available on the kid’s menu. However, the portion size will be smaller than the main menu.
· Butter Alternatives:
Considering the trend of health consciousness in public, hotels are also adding those ingredients in their fast foods, which are less harmful or maybe not harmful for the body. Such as, some restaurants are switching to butter which considers healthy.
They are integrating the butter in replacement of harmful oils. Furthermore, some hotels are also eliminating the use of palm oil to accommodate the consumers who don’t like to take saturated fats.
· Fair prices:
To expand the range of customers, hotels provide fast food at an affordable price for all the population. Furthermore, they offer various deals and discounts to attract more customers and ultimately increase sales.
Hence, burgers are one of the most selling fast food. Therefore, different hotels provide excellent deals on burgers, such as Burger lab deals, Burger King Deals, etc.
Today, Fast-foods are the first choice of the majority of people. For instance, some people eat fast food several times a week. Therefore, its increasing trend also upgrades the restaurants’ setups and menus.