There is a lot of buzz around mobile marketing these days. Every company wants to know how they can implement mobile marketing into their business. But what kind of strategy should you create? What kind of apps will work best for you? How much will it cost? So, let’s start building the retail mobile marketing strategy.
Hopefully, this article has the answers you need! We are going to go over all the aspects of creating a successful retail mobile marketing strategy in Canada, from understanding your customers’ behavior on mobile devices, to determining the appropriate message and budget for your campaign. Read on for more of text message marketing canada!
The Mobile Reality
Mobile is becoming the preferred way of doing business for more and more companies. The reality is that mobile devices are everywhere, and people are developing an increasing dependence on them. In 2013, the average person spent more than 5 hours each day looking at their phone.
The truth is that you can’t afford to not have a mobile strategy.
Understanding Your Customers’ Behaviour
One of the first steps in creating a strong retail mobile marketing strategy is understanding your customers’ behaviour. What do they like? What don’t they like? These are important questions to ask before you get started.
For example, if you know your customers enjoy interacting with contests, you could easily create a contest app for them to play on their phone. On the other hand, if you know that your customers prefer using coupons, you could create an app where they can collect points and then redeem those points for savings on future purchases. It is important to take these details into consideration because it will dictate what kind of mobile app or strategy you implement.
What is your message?
The best way to start is with the message. You need a clear, concise message for your campaign. The message should be something that will appeal to a range of different customers and have broad appeal. The message could be about your new product line, or that you are going to be hosting a sale in the store later this month. Whatever it is, it needs to be simple and easy to understand for all people who come across your ad.
Do not use jargon or industry-specific terms in your commercials. If you do, not only will you confuse people who don’t know what these terms mean, but you will also turn off potential customers who would otherwise have been interested in learning more about your company or products.
Creating a Smart Budget
If you are trying to create a smart, cost-effective mobile marketing strategy for your retail business, you will need to consider the following:
- Aspects of Mobile Marketing
- Messages & Content
- Revenue Streams
- Target Market
These aspects will affect how much your budget should be. For example, if you are targeting a specific market and want a personalized message, then your budget will be higher than if you were targeting broad demographics. Here is more information on each of these aspects and how they relate to budgeting.
Is it right for you?
Many brands have been experimenting with the idea of mobile marketing, but not every company is ready for it. We’ve compiled a list of questions to help you determine if your retail business should invest in this strategy.
- Are your customers using smartphones to browse or shop?
- Do they use mobile devices more than desktop computers?
- Do your customers expect you to be on every device they use?
- Is it difficult for your customers to find or purchase items that are unavailable in store?
If you answered yes to any of these questions, then mobile marketing might be right for you! Most people search for information on their phones before buying something. On average, users spend 80% of their time on the internet using their phone, and convert better than other devices. If your customer base has a preference for mobile devices, then this may be a good opportunity for you.
How to avoid common mistakes
As more and more people are carrying mobile devices everywhere they go, it’s important to get on board with mobile marketing. But if you’re not careful, you could end up spending a lot of money without getting any results. Avoid these mistakes so you can be successful in your mobile marketing campaign:
Don’t rely solely on social media as your main platform for mobile marketing. Social media is great for sharing posts or images, but it doesn’t give people the opportunity to click through to a link that would allow them to buy your product.
Don’t rely too much on video. Remember that video is often harder to find on mobile devices and this can make it difficult for customers to watch your videos when they need them most.
Don’t limit yourself by just using one type of app to promote your company’s products or services–use a few different ones! This will give you the best chance at reaching potential customers.
Are you ready to dive into the world of mobile marketing?
Mobile marketing is an innovative way to engage your customers, and keep them coming back for more. There are many strategies that can help you succeed in this arena, but the most important thing to remember is the customer. If you have a strategy in place for your customer, and understand their behaviour, then you have a great chance of succeeding in mobile marketing. And if you’re not sure where to start, don’t worry—we’ve got you covered!