Tips to Choose the Right Lead Tracking Software for your Business

Having trouble keeping your lead tracking data in sync? Don’t worry about it. In this post, you will learn all you need to know to choose the best lead tracking software for your business.

What exactly is sales lead tracking software?

Doesn’t this method seem simple? On the other hand, the deeper you go, the more challenging it becomes.

No matter where your leads come from, you need to check them over and get them ready for the sales staff. All of these steps provide a framework for a future lead tracking system.

Did you know that just 25% of the leads you’re following up on are really viable?

Taking care of leads manually, nurturing them with specialized programs, and getting them ready for sales is one option. You can keep an eye on their behavior and see what they’re up to at all times.

The more leads you receive, the more difficult it is to keep track of them all. Because of this, a piece of lead tracking software is essential for you. This means that the optimal approach to interacting with the leads depends on where they are in the sales funnel.

Once you use this method, you’ll know exactly when to send leads to the sales team. By making your sales and marketing team more effective, this technology may provide a significant boost to your revenue generation efforts.

With the help of a customer relationship management system, you may generate well-informed consumers who recognize the worth of your product.

One way to do this is by sending out specific campaigns based on the quality of the leads. You may be able to increase your revenue more quickly by catering to your customer’s individual needs with the aid of sales lead tracking software. If you want to meet customer expectations, lead monitoring is a must.

Your sales staff needs a lead tracking system to keep track of potential customers who are ready to buy. Because of this, they won’t have to waste time pursuing unqualified leads. We need a mechanism to keep tabs on prospective customers for four main reasons:

Are We Getting a Good Handle on Leads?

  • If you aren’t bringing in every lead that is searching for you, you’re doing it wrong.
  • Any leads, known or unknown, may be collected with the help of a good lead tracking system.
  • It is preferable to attribute previous visits to the new lead created in your lead tracking system when a lead fills out a form on your landing page.
  • It is possible to employ lead tracking software to initiate demand-creating campaigns and begin nurturing activities.
  • Furthermore, you may help your visitors out by offering auto-completion upon identification.

Do You Have Sales-Ready Leads?

If you’ve previously decided that your leads are not prepared for sales, then you’ve shown that you’ve paid attention and understood the issue. Look, I’ve got the answer right here. Because your customers are already doing their own investigation, it is in your best interest to provide them with as much information as you can.

Inbound and outbound marketing may get you, visitors, at the top of the funnel, but you shouldn’t attempt to sell to them right away. Subject lines for emails may range from generalities about your company to specifics about best practices, statistics, or recommendations. The goal of this activity is to help you get more comfortable talking with prospective prospects. After that, you may shift your attention to your customers’ issues and needs.

Are you able to measure sales ready deals? 

Do you recall answering “no” to this query? Getting your customers to believe in you is the first step.

Keep in mind that you can only make a sale to someone who is an expert in the field. Leads need to be nurtured in a certain way for them to start trusting in your products.

As you carry out nurturing activities based on the amount of white paper downloads, site visits, email clicks, etc., you will get insight into where they are in the buying cycle.

Does your Sales Team Like the Lead Tracking Software

Once you have sales-ready prospects, you need to quickly pick up the phone and start a contextual chat. It is preferable to sort these sales-ready leads in order of urgency and quality.

Now, you may give your whole attention to these chosen leads. Your sales team will need to be aware of the marketing initiatives that resulted in these leads, as well as their history with your company.

This decision must now be made by your sales team. There will be more nurturing required if the leads are not converted.


Your search for a trustworthy vendor of lead tracking software may begin now that you understand its significance. Office24by7 is one such company from which to choose. We will be by your side every step of the way, from the moment a lead is first recorded to the moment it is closed. If you have any questions regarding our software, please contact us at or by calling +91 7097171717.

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