Whether you’re just starting a gym or have been around for a while, it’s never too late to bring in new members. A few simple tactics can increase the number of people signing up for your membership. Try Social media, referral marketing etc. Here are four of the best methods for attracting new members to your gym. They all work! Make sure to use one or all of them!
Social media
The first step in using social media as a marketing strategy for your fitness club is determining which platforms your target audience uses. You can focus on Facebook, which has 2.8 billion active monthly users, or on Instagram, which has one billion users and hundreds of millions of fitness-related posts.
A social media strategy is vital to your overall marketing plan. Make a plan with goals, a content calendar, and how you’ll schedule your posts. It will help you establish your brand’s authority in the local community and boost your presence. Moreover, it will help you increase your reach by partnering with other businesses in the area. For example, you can partner with nearby yoga studios or running clubs and get exposure from them. You can gain a larger customer base and generate more business by working together.
Referral marketing
In addition to email marketing, referral programs can be promoted through social media and other channels. Print advertising and posters are also great options. Paid social media campaigns are another way to advertise referral programs. And the best part? They’re free. Your gym’s new members can even bring their friends and family.
One of the best ways to attract new members is to offer discounts to current members. These incentives should be attractive enough to encourage current members to refer others. Moreover, rewards should be given to current members who successfully bring more clients to your fitness club. There are many ways to reward existing members, including special offers and predetermined gifts. Ultimately, referral programs are a great way to build a strong network of customers.
One way to promote referral programs is through customer service representatives. These professionals interact with potential customers online, so they’re the perfect people to promote your program. In addition, they’re the most qualified to do it on an individual basis.
Using AdWords
You can use Google AdWords to attract new customers to your fitness club. The campaigns will be placed on the Google Search and Display networks. Your ad should include your phone number to the Call extension will increase your click-through rate. You should also ensure that your fitness centre’s hours are included in the advanced settings.
You can target a particular geographic region to target new customers, and you can target a city or country or a five-mile radius. When deciding where to place your ads, know your ideal client. For example, if you are trying to target local fitness members, your target area will be local residents and non-traditional workers. You can also target people within five miles of your club.
Using Facebook
One of the most effective ways to market your fitness club is through Facebook advertising. This social media site offers a hyper-targeted way to reach your ideal customers. Facebook ads can cost as little as $1 per click and have the added benefit of being free. 68% of marketers in the fitness industry currently use Facebook advertising. To maximize the potential of Facebook advertising, you need to use Facebook’s ad manager to create lookalike audiences. Lookalike audiences are users who have the same email address as your fitness club.
- Create a Website
Aside from using Facebook to attract new customers to your fitness club, you should create a website for your business. It will serve as a business page and allow customers to learn more about your business. When customers find your website through search, they will visit your site.
Building a strong relationship with each client
In attracting new customers to your fitness club, a focus on building a strong relationship with each client will provide a competitive edge. A satisfied member like in Fitness Cartel Maroochydore will be willing to tell their friends and family about your fitness centre.
One of the most popular ways to attract new clients is to offer a special deal for first-time clients. Everyone likes to be treated special, so give them a good deal on their first visit. Make sure they leave feeling great about their experience. Likewise, offer them a referral incentive. If you do not offer them a reward for referring you, they will forget about it.
