6 Pro Tips For Choosing Valuable Amazon Backend Keywords

6 Pro Tips For Choosing Valuable Amazon Backend Keywords

How to choose valuable amazon backend keywords? Let’s find the answer through the following article.

For Amazon sellers, it is essential to optimize product listings so that they appear at the top of relevant search results. Amazon allows your listing to appear in relevant search results through keywords. Thus, backend keywords are hugely influential in optimizing your Amazon listing.

So, without wasting much time, let’s find out how to choose valuable amazon backend keywords!

Why Are Backend Keywords Important?

Backend keywords are provided to help businesses reach more relevant traffic. They usually appear at the bottom of the product listing. As a result, your customers will rarely see these keywords on your page. However, your page will still rank for backend keywords.

These keywords help the seller’s product rank for other essential keywords. As a result, you can reach more valuable customers. You don’t have to try to cram tons of keywords into your listing. Instead, it is possible to place them in the backend of your site and still rank for them.

For example, let’s say you sell side-by-side refrigerators. While some people may search for bottom freezer refrigerators, others will search for French door refrigerators, counter-depth refrigerators, or mini-fridges. Therefore, if you only optimize side-by-side refrigerators, you will miss out on a lot of customers. To avoid missing out on these potential customers, it is wise to incorporate these keywords into the backend of your website.

So, how to enter backend keywords?

  • Step 1: Start by logging in to the Seller Center.
  • Step 2: Navigate to the inventory lab
  • Step 3: Find “Offer” tab
  • Step 4: Select “Keywords” and open hidden keyword section

When using backend keywords, be aware of its limit as Amazon limits your backend keywords to 250 bytes. If your backend keyword exceeds this limit, you will not be able to save it.

At Olifant Digital, you will get help from experts with the knowledge and expertise in finding the right backend keywords. Contact them for help in finding the right backend keywords!

6 Effective Tips For Choosing Valuable Amazon Backend Keywords

Focus On the Most Important Keywords

Amazon limits 250 bytes for backend keywords. Therefore, it is essential to focus on the most important keywords to increase your Amazon product ranking. Through Amazon keyword research, you can choose the right keywords to reach potential customers.

To find the right keywords for your list, visit Olifant Digital for professional help.

Apply Keywords Sparingly

If you are familiar with optimizing for Google SEO, the chances are high that you are used to applying your keywords in many places. However, you should not apply this to your Amazon product listings.

Amazon does not recommend that you use keywords more than once. You only need to use them once on your page, and you will rank. Therefore, it is unnecessary to try to put keywords up all over your page.

Also, a keyword should not be used twice on the backend, as once is enough to rank for that keyword. Instead, you should use the remaining space for more valuable keywords.

Focus On Keyword Performance

Many businesses choose backend keywords for their listings and never revisit them – That’s a big mistake. To reach the full potential of your listing, you should revise your backend keywords regularly.

The best thing is monitoring backend keywords to see if they are still driving valuable traffic to your listing. If not, it’s time to replace them.

However, you should not change the backend keywords too often. Instead, check their performance periodically to see how they are doing and only change them if things do not improve.

Nix Punctuation

When making a list, many people have the habit of including a comma between each item. With Backend keywords, it is not necessary to add punctuation (including commas, periods, question marks, exclamation points,  and any other punctuation) to your keywords. Instead, just add a space to separate each keyword you enter.

Do Not Worry About Plurals

When adding backend keywords, you may be wondering, “Should I include the plurals of my keywords for people searching for multiple products?” Don’t worry about that! Amazon has accounted for this.

If you rank for “Bamboo Brush,” “Bamboo Brushes” are also ranked simultaneously. Thus, it is unnecessary to waste space on plurals for backend keywords.

Listen To Amazon

Always listen to Amazon if you want to get the best results in optimizing backend keywords. They provide users with rules, guidelines, and tips on how to choose and use backend keywords.

Also, they have some requirements for backend keywords. Let’s find out:

Apply Relevant Keywords

Always use keywords that are relevant to your product.

Amazon always strives to produce the best product results to drive conversions. That’s why they discourage you from using unrelated keywords, as this generates fewer conversions for them and your business.

So, it is essential to use keywords related to your product. You can stretch them, but they need to be related to your product.

Put Your Keywords in a Logical Order

Once you’ve chosen the right backend keywords, make sure they’re in the logical order. Think about how every customer searches for items. For example, instead of putting “fire red engine,” you need to put “red fire engine.” In most cases, you will put the color in front of the product.

Avoid Brand Identifiers

You should never add your brand to your backend keywords because Amazon does not allow it.

For example, you are selling Wilson tennis racquets, never put “Wilson” in the auxiliary keyword. The fact of the matter is that focusing on unbranded keywords will produce better results.


In general, backend keywords are beneficial to every Amazon seller. If you choose the right backend keywords for your list, you will reach more potential customers.

So, if you are looking for a reputable company in Amazon keyword optimization, consider Olifant Digital. So far, they have driven sales for a lot of Amazon sellers.

Thank you for reading!

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