Broadcasting And Media Rights In Sport

Advances in communications technology have revolutionized sports broadcasting, allowing billions of people around the world to participate in the spectacle and excitement of major sporting events.

(Photo: Official White House Photo stream)

Copyright and ancillary copyright, in particular broadcast rights, form the basis of the relationship between sport and television and other media. Television and media companies pay exorbitant sums for the exclusive rights to broadcast major sporting events live.

For most sports organizations, the sale of broadcasting and media rights is currently the largest source of income and generates the resources needed to finance major sporting events, rebuild stadiums and contribute to the mass development of the sport. The royalties that broadcasters earn from the sale of their footage to other media allow them to invest in the costly organizational and technological infrastructure needed to broadcast sporting events to millions of fans around the world.

Sender Rights:

  • Protecting your expensive investment in sporting events
  • Recognize and reward the entrepreneurial efforts of broadcasters
  • Recognize and reward their contribution to the dissemination of knowledge and culture.

Under the International Convention for the Protection of Performers, Record Manufacturers and Broadcasting Organizations (Roman Convention) of 1961, broadcasting organizations have the exclusive right to authorize retransmission, “specified” copying (recorded) and communication to the public for 20 years. . However, there is a general consensus that the protection of broadcasters’ rights needs to be updated to reflect the digital communications revolution. Negotiations at WIPO aim to create an international legal framework that adequately and effectively protects against piracy of transmitted signals.

Competitive sport has become multi-billion dollar industry worldwide thanks to intellectual property rights and close collaboration between the media, sponsors and sports authorities. However, more sophisticated communication technologies, made available to a wider audience, not only allowed fans to watch live sport from anywhere, but also opened up new opportunities for signal theft. Live sports broadcasts have been subject to unauthorized replays on the Internet.

Signal piracy not only threatens advertising revenue and the income of broadcaster’s epl중계 who pay for exclusive rights to broadcast sports events, but also the value of those rights and the income of sports organizations. While national laws offer a variety of options to combat signal piracy, including shutting down illegal websites, broadcasters around the world are demanding better legal protections. At the same time, broadcasters and sports organizations are using digital media to reach and connect with audiences, especially younger ones, by offering sports coverage in a variety of formats.

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