To make your blog stand out among the hundreds of other blogs on Google, you have to use blog SEO. Blog SEO ensures that your website organically gathers traffic by showing up during relevant keyword searches and allows your target audience to see everything you have to offer.
You can take the help of an SEO company to help you work on your blog SEO. And before you sit down to talk with the SEO experts, here is everything you need to know about blog SEO to plan what you need to optimize your web page.
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Blog SEO refers to optimizing one’s blog HTML code, site architecture, and content to show up on the first pages of search engines. This optimization is usually done with the help of internal linking, improving website speed, using plugins, and working on on-page optimization.
Now, to take things on the more accessible part, the process of blog SEO signifies how users will take over Google search rankings. Considering that you now know what blog SEO is, let’s see why it is essential for the success of your blog page.
SEO optimization is super important for making any website rank on search engines, which holds for blog pages. Blog SEO is crucial for ensuring that your page gathers web traffic organically. While blog posts do get a lot of traffic from social media websites, nothing beats search engines like Google. Thus, it is safe to say that if you wish your page to increase, you have to optimize your web page for SEO.
Here are some of the best practices to learn to optimize your blog SEO.
- Get Relevant Keywords
While your blog post should be optimized around one primary keyword, make sure to use 2-3 more related keywords. This will allow your page to show up whenever one searches with these related keywords.
But do not use too many of them – too many keywords will confuse search engines about what your content is all about. You should also steer clear of keyword stuffing – use your keywords occasionally all over your content to get the best results.
- Use Title And Title Tags
Most platforms like WordPress have a separate area to include the title on the top of any blog post. This is the place to introduce a catchy title that will quip your reader’s interest and make them read your blog.
You can use your main keywords in the title and the title tag to get optimum results. This way, it becomes easier for the search bots at Google to mark your blog as relevant and ensure that people can search for it without any trouble.
- Put Your Blog In Subfolders
If you are just a blogger, your blog page is your main web page, and you do not need to worry about this. However, if you are a website that sells products and services, you need your blog content to be visible. Earlier, people used to include their blogs in sub-domains, but as it turns out, they are not SEO-friendly at all.
So put them in sub-folders instead – this will help your rankings considerably while giving your visitors a better idea of what to expect from the products or services you are selling. Moreover, with contents present over different subfolders, the crawlers at Google can easily distinguish your content and place it accordingly over the SERP.
There are several SEO plugins on several blogging platforms. So you can choose any one of them but make sure those plug-ins offer the following services –
- Helps in the title and description tag optimization
- It helps you come up with a sitemap
- Provides an SEO-friendly site structure
- Compresses images to optimize page speed
We cannot begin to describe how an SEO service can help your blog get all the attention it deserves. If you think you cannot use all the blog SEO practices, get hold of a reliable SEO agency like Brainvire. These SEO agencies can help increase your page rankings by helping you with the relevant information and doing all the SEO work for you.
Takeaway Tips For Effective Blog SEO
While many of us love to upload our blogs for a good read of the audience, a majority of creators fail to reach the right audience. One of the primary reasons behind that is the proper SEO of our blogs. Therefore, before implementing the tricks for organic growth, ensure that you follow these tricks.
- SEO is an integral part of your blogs. However, if you fail to create effective, engaging content for your visitors, it will fail to do its part.
- Try coming up with fresh, engaging content that depicts your side of the complete experience, no matter if you decide to write even a short passage. Try personalizing your content.
- When working on a blog, relevant graphical content is a must! Leave no stone unturned by giving out matching creative images and videos that add value to your blog.
- Don’t stick to a robotic form of writing; try to curate blogs that help you connect with the audience at large. The better your audience can connect with your cause, the more traffic you can generate.
- Be consistent with your creation. Yes, if you want to ensure the success of your blogs, make sure that you’re consistent with the rate of uploads for your blogs. The more frequent you are, the better!
Blog SEO can take a while to get used to – there is a lot of planning and execution involved in the entire process. And if you don’t see results right away, don’t get disheartened because your blog will surely take off with the right SEO practices and the help of the best possible SEO services by agencies like Brainvire. So contact an SEO expert today and start working on your blog SEO. Best of luck!