QR codes, or Quick Response codes, are optical labels that carry information along with them which can be accessed by scanning them by any type of device. The use of QR codes has increased a lot from some years in all types of industries for various purposes. There are 2 types of code – Static QR code and Dynamic QR code.
Static QR codes, as the name suggests, are static; whereas; dynamic QR codes can be changed after their creation, and the data stored can be modified.
Earlier, QR codes were used only in the automobile industry, but currently, it is used by all industries for various purposes.
QR codes can be used to accept payments, drive people to your website, provide information to the people, track goods, and for many other purposes.
The increase in the number of mobile phones has also increased the use of QR codes because the QR codes can be easily just with a mobile phone; people don’t need anything else to scan the code. The other reason is the easy creation of QR codes; anyone can easily create QR codes by using a QR code generator online.
With the rise in the use of QR codes, the myths about QR codes are also increased. So, in this post, we will tell you some of the major myths and misconceptions about QR codes so that people do not consider them as true.
Top 5 myths & misconceptions about QR codes
- QR codes are similar to NFC.
QR codes run on an advanced technology that can never be outdated. They are always useful for different industries. Some people mix QR codes with NFC, which is not true. NFC, i.e., Near-Field Communication, is a wireless technology that allows devices to engage with one other nearby without the need for a mobile connection.
To activate QR codes, one needs to scan the image by the device, whereas one can activate NFC just by tapping them. NFC technology is a useful technology but has many limitations. And QR code marketing has a well-developed ecosystem, but NFC technology is still in its infancy.
So, QR codes are not similar to NFC. The ecosystem of QR codes is much more developed and used by a huge number of people.
- QR code marketing campaigns can only contain web addresses.
The limit of QR codes is indeed up to 4296 characters, just the same as web addresses, but it is not true that the codes only contain web addresses. QR codes can store large data that the users can instantly access.
Companies can store email addresses, links to payments, locations, contact cards, and many more types of data or information. So, this is just a myth and nothing else, as QR codes can contain any kind of information.
- QR code marketing does not provide useful analytics.
QR codes provide the most useful data to the marketers, which they can use for their campaigns. So, it is not true that QR codes do not provide useful analytics. You just need to use dynamic QR codes as they are trackable and can be edited. You only need to make sure that you use the best free QR code generator to create dynamic codes.
- No one scans QR codes these days.
There is one more misconception going about QR codes, like no one scans QR codes these days, but it is completely baseless. The number of people scanning the QR codes has increased a lot after the pandemic as they provide a touchless experience. People can make payments view menus without any touch with the help of QR codes.
According to a report of Juniper Research, the number of QR code coupons redeemed through cell phones is going to cross 5 billion by the end of 2022. So, it is the best time for brands to use QR codes. Also, they can use free dynamic QR codes.
- QR codes have limited capabilities.
The use of QR codes is not limited; they can be used for multiple activities, especially dynamic QR codes, as they can be changed or edited whenever you want. Brands can use QR codes to fulfill various goals of the business, such as brand recognition, customer engagement, lead generation, and many others.
You can even assess the effectiveness of various campaigns with the help of QR codes. QR code marketing may also successfully integrate the physical and digital worlds by including the correct tracking tools. Later, you can even customize the campaign if the results are not as per expectations.
Conclusion
In conclusion, we would say that the use of QR codes has increased a lot in the past few years. But with the increased use of QR codes, the misconceptions about QR codes have also increased. Thus we have mentioned some of the major misconceptions about QR codes so that you don’t accept them as true.
