Typography: What is it and what is its Importance in Graphic Design?

Typography

The word typography is of Greek origin and comes from the words “types” and “graphos”, which together mean “a mold to write or record”. Currently, typography is the action or trade of choosing and deciding the use of fonts designed for the development of a print or digital graphic element.

The term typography is used to designate the study, design and classification of types (letters) and fonts such as sans serif fonts (families of letters with common characteristics), as well as the design of unified characters by uniform visual properties.

The purpose of any graphic composition is to convey a specific message. To do this, the designer uses two main tools: the image and the text.

Images provide a very important visual aspect to any composition. It is capable of transmitting a message coherently by itself. However, the means of transmission of ideas par excellence is the word, spoken or written. The essence of good graphic design is to communicate ideas through written words, often combined with drawings or photographs.

Each of the fonts have a different shape and meaning, this is what characterizes them, regarding the way we refer to what we observe (line, geometry, style, inclination…) and the meaning refers to what it transmits, that is, the message that it generates in the receiver.

We are talking about a component that is capable of transmitting messages and ideas such as elegance or some emotion, which is why it is a quite fundamental communication tool.

The importance of typography in design

Choosing a font to make a design may seem somewhat complicated, since many factors depend on it, but taking it into account, giving ourselves the time to think about it and with some practice, it can be achieved. The first thing to take into account is to know what you want it to transmit: security, love, confidence, fear? Typography is capable of transmitting emotions by itself , so it is important to choose a typeface that is correct for your design. This together with other graphic elements reinforce the message you want to convey and allow it to stay in the mind of the consumer.

The most used fonts

Serif:

Serif fonts are characterized by having endings that extend at the ends of the letters, these refer to the traditional and the classic.

Sans Serif:

These, unlike the “Serif”, do not have endings, but end in a clean way and facilitate readability. These are related to the innovative and avant-garde.

Script (Handwritten):

They represent handwritten typography and can generate fun or modernity, they do not provide much legibility, so their use must be controlled, although they do provide great personality.

decorative:

These are usually used in titles or headings, since they do not provide good readability. Just like the Scripts, they provide a great personality and are used to differentiate themselves from the rest of the fonts.

In conclusion, typography is an element that must harmoniously accompany other elements such as color, space or the logo, in order to create harmony and coherence in the message that the company wants to convey.

35 thoughts on “Typography: What is it and what is its Importance in Graphic Design?

  1. Hi, i believe that i noticed you visited my blog thus i got here to ?go back the choose?.I am attempting to find issues to improve my website!I assume its ok to make use of a few of your concepts!!

  2. Hello there! This blog post couldn’t be written much better! Reading through this post reminds me of my previous roommate! He continually kept talking about this. I most certainly will forward this post to him. Fairly certain he’ll have a good read. Many thanks for sharing!

  3. An outstanding share! I’ve just forwarded this onto a friend who had been conducting a little homework on this. And he in fact ordered me lunch simply because I discovered it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanx for spending the time to talk about this topic here on your web page.

  4. I would like to add that in case you do not now have an insurance policy or maybe you do not remain in any group insurance, you could well take advantage of seeking the assistance of a health agent. Self-employed or individuals with medical conditions ordinarily seek the help of the health insurance broker. Thanks for your short article.

  5. An outstanding share! I have just forwarded this onto a friend who was doing a little research on this. And he in fact ordered me lunch because I discovered it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanx for spending time to discuss this subject here on your website.

  6. [url=https://over-the-counter-drug.com/#]over the counter yeast infection[/url] nystatin cream over the counter

  7. [url=https://over-the-counter-drug.com/#]over the counter anti nausea[/url] apoquel over the counter substitute

  8. Great post right here. One thing I would like to say is most professional areas consider the Bachelor Degree as the entry level requirement for an online education. Even though Associate College diplomas are a great way to get started, completing your own Bachelors opens up many entrances to various occupations, there are numerous online Bachelor Course Programs available coming from institutions like The University of Phoenix, Intercontinental University Online and Kaplan. Another thing is that many brick and mortar institutions provide Online editions of their qualifications but generally for a greatly higher fee than the companies that specialize in online diploma plans.

  9. You are so awesome! I don’t suppose I’ve truly read anything like that before. So nice to find another person with a few unique thoughts on this issue. Really.. many thanks for starting this up. This site is one thing that is needed on the web, someone with a bit of originality.

  10. Thanks for this article. I’d also like to mention that it can often be hard if you are in school and simply starting out to initiate a long credit rating. There are many learners who are only trying to live and have a lengthy or beneficial credit history is often a difficult factor to have.

  11. Good web site! I really love how it is easy on my eyes and the data are well written. I’m wondering how I could be notified whenever a new post has been made. I’ve subscribed to your RSS feed which must do the trick! Have a nice day!

  12. You actually make it seem so easy with your presentation but I find this matter to be actually something that I think I would never understand. It seems too complex and very broad for me. I am looking forward for your next post, I will try to get the hang of it!

  13. I truly love your website.. Pleasant colors & theme. Did you create this web site yourself? Please reply back as I’m planning to create my own personal website and want to find out where you got this from or just what the theme is called. Thanks.

  14. Thanks for the strategies presented. One thing I also believe is that credit cards featuring a 0 interest often attract consumers together with zero rate of interest, instant approval and easy on the web balance transfers, nevertheless beware of the top factor that is going to void your current 0 easy road annual percentage rate and also throw you out into the very poor house rapidly.

  15. I have come to understand that expenses for on-line degree experts tend to be an incredible value. Like a full 4-year college Degree in Communication from The University of Phoenix Online consists of Sixty credits with $515/credit or $30,900. Also American Intercontinental University Online gives a Bachelors of Business Administration with a overall education course element of 180 units and a price of $30,560. Online degree learning has made taking your college degree so much easier because you may earn your current degree from the comfort in your home and when you finish from work. Thanks for other tips I have learned from your blog.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top