We all know what is the biggest nightmare of any app developer—not being able to generate the outcome as expected, after having released the app and investing money and time in its PR and marketing. It’s obvious that no app developer would want to experience such a day. But unfortunately, the sad reality is that majority of them do go through this phase.
Well, it could easily lead to disappointment and rejection of the entire idea. You may even want to move on to the next project, leaving this one behind. But hold on. This is where you have an opportunity to grow from the gaps that you missed. The reason for taking out some time and analysing your entire journey for this project is because the same under-performing app could transform into a profitable and income-generating asset.
Another major reason behind the analysis of the unsuccessful project is that this will save you from encountering those same issues in your future endeavours. So, it always pays to take some time and analyse your project before moving on to the next one. Let us delve deeper into the hacks of dealing with such ineffective attempts so that we are prepared for the market in the future.
Monetization Options
Your business model decides largely what type of options is available for you. If the app you are offering is a paid one, the apparent options would be to reduce the charges, change the business model from premium to freemium subscription, make it into an ad-supported model or improve your marketing strategy.
If your app is free for subscription, you have the added option of tweaking or changing the in-app purchases presently available for the users or the app as well. But if so is the case that you can see a lot of app downloads taking place but still no returns from it, then you have even further options. Basically, the solution for handling such situations is common for both paid and free apps.
Various experiments have already been done on the diverse app revenue models available in the market over the years. And these experiments carry on to date as well. There are free apps that have unlockable content, paid apps and power-ups through in-app purchases, ad-supported apps and subscription-based models.
But what has been found from all this research and experimentations is that there is no single solution or silver bullet, no one-size-fits-all system that will be applicable for all the apps. The trial and error method will always be a part of the app development process.
The Power Of Freemium Apps
There is an option for everyone, and the freemium option is for those who don’t want to build either free apps or paid ones. Luckily, few of the most trending apps are enlisted in the freemium category. In freemium apps, the app is free for downloading but needs a purchase in order to unlock the full version of it. Even if one wants to access the upgraded features or even to just turn off the advertisements, there may be a specific amount required.
This approach of building a freemium app is successful due to two reasons. The first one is that many in-app purchases are quite inexpensive. Around less than 5% of users make in-app purchases. This means that this approach needs much effective advertisement, making this the second reason why freemium apps have a good success rate. They are very creative in their upgrades. This is how they are able to build a large audience enough for the app’s success and retain them. Although tough, it’s possible. Candy Crush is a fine example of this.
Deploy Interstitial And Banner Advertising To Your Rescue
Advertising is a very basic and obvious way to optimize any app, as it holds the power to enhance profits. Moreover, prices for mobile advertisements are quite lower than the traditional online mode of advertising. This makes advertising even more crucial for generating profits.
Commonly, there are two ways to insert advertisements in any mobile app. One is by the use of banner advertisements that appear beside the app’s content. And the other way is the interstitial apps which cover the entire page. This type of advertising is a well-known method employed to create a portion of the profit gained from the users clicking on these advertisements.
Localization
To enhance your app’s effect, ensure that your app caters to international users as well. Don’t just limit yourself to your country. Widen your horizons and go global. And see to it that you offer the same superb experience to all the users. Nationality or locality should not become a barrier to your app’s growth. Going global will cause a great impact on your revenue. It will also give you immense exposure in the international markets and you can gain knowledge from them and use it for your benefit.
Filter Your Advertisements
Although advertisements can be fun, engaging and informative, you need to keep a check on them and see whether they are relevant to your audience and their needs or not. Advertisements can become your ally or a barrier between you and your clients. Because if they keep on becoming irrelevant to the app’s users, then your chances of optimizing the app’s revenue will be zero to none.
Concluding Thoughts
As is true for most things, success will also not be an overnight journey in your path of finding the perfect fit for your app to generate the expected revenue. There are many ways through which you can optimize your app. As an app developer, you can let your free will run around. But make sure that whichever technique you employ has been strategically planned well beforehand and its advertising is done perfectly. It will require time, effort and a lot of patience in this fiercely competitive app market for you to be a success.
Melbourne has advanced in its app development market as well. You can surf the market thoroughly until the perfect solution is found and optimize your app to the fullest.
